In the 90s, with the opening of the Brazilian market to the imports, the company focused itself and joined forces to face international competition. As part of this strategy, the company prepared itself to compete in foreign markets, changing its name to NOVUS in 1994, actively participating in international fairs and investing in the quality of its products.
Above - NOVUS’s presence in international fairs is one of the pillars of its success
The positive results of this strategy began to emerge in the 2000s, together with the new internationalization challenges. With the stringent international certifications (CE for Europe and UL for U.S.A and Canada) it was also necessary to invest in productive infrastructure and in quality control. The commercial dynamics was also increased with the opening of branches in Brazil (São Paulo, Curitiba and Campinas) and international branches in Argentina, the United States and Colombia.
Above - Detail of the Metrology Lab.
In 2010, NOVUS exported 40% of its production to more than 50 countries, through a strong network of distributors to which BHB belongs. This decade was also marked by the investment made in a Metrology Lab certified by Instituto Nacional de Metrologia, Qualidade e Tecnologia, the manufacturing facilities expansion and the development of new innovative products.
Above - Detail of NOVUS Automation line